When selling sponsorships the lack of lead time will show. You need to give your sponsor enough time to make their own plan to leverage the opportunity.
So, how does that translate into time? That all depends on if it is a first time event; how much money you need to raise and do you already have the needed relationships established?
If it is a first time event and you are relying on the sponsorship monies to generate revenue in order to be profitable you had best begin yesterday. Seriously, the sooner the better. There is a lot of competition out there and it's your job to sell the sponsor on why your event is the one for them.
By following my blog I will share with you what I have learned about sponsorship sales, creating a sponsorship package, event planning and much more.